The invention relates to the technical field of digital television, especially on the advertising system of digital TV electronic program guide and transmission method based on the method includes advertising and advertising data is packaged in the EPG-AD message; the EPG-AD message routing to broadcast unit; the broadcast unit transmits the EPG-AD message repackaged EPG-AD TS packet is transmitted to the receiving unit; the receiving unit according to the parameters of the EPG-AD TS advertising package in the advertising data is displayed on the display device. The beneficial effect of the invention is that the user can display the relevant advertisement information, such as video, pictures, characters, etc., by the user initiative or by the system side when the user watches the television.
【技术实现步骤摘要】
【技术保护点】
1.基于数字电视电子节目指南的广告(EPG-AD)系统,其特征在于包括:EPG-AD投放单元,EPG-AD路由分发单元,播出单元和接收单元;复数个所述EPG-AD投放单元与EPG-AD路由分发单元相连接,所述EPG-AD路由分发单元与复数个播出单元相连接,复数个所述接收单元与所述播出单元相连接;所述EPG-AD路由分发单元将所述EPG-AD投放单元封装的包括广告数据和广告参数的EPG-AD报文分发给目的播出单元,所述播出单元将所述EPG-AD报文重新打包成EPG-AD的TS包并发送给所述接收单元,所述接收单元接收并解析EPG-AD的TS包,并按照EPG-AD的TS包中的广告参数将广告数据显示在显示装置上。
【技术特征摘要】
【专利技术属性】
技术研发人员:关磊,付勇,郭亮,张明,金荐,吴红波,吕文胜,滕科平,张磊,
申请(专利权)人:北京互信通科技有限公司,
类型:发明
国别省市:11
还没有人留言评论。发表了对其他浏览者有用的留言会获得科技券。