The embodiment of the invention relates to a method for replacing the advertisement, a device and a system, which includes: the method for replacing the advertisement metadata acquisition program, related information metadata of the program include the program of media; the relevant information according to the received instructions to replace the show media advertising spots and the media news program, stop the output is replaced the program in the media advertisement stage is started after the output of replacing advertisement media and the UN replaced program media. The embodiment of the invention to receive replacement program media advertisement cut news, according to the relevant information shows the acquired metadata of the program media, stopping outputting the replaced program media advertising in the stage after the start of the output replacing advertisement media and the UN replaced program media, can replace part of the media of the program function.
【技术实现步骤摘要】
【技术保护点】
一种广告替换方法，其特征在于包括： 获取节目的元数据，所述节目的元数据包括节目媒体的相关信息； 根据接收到的指示替换节目媒体的广告插播消息和所述节目媒体的相关信息，在广告阶段开始后停止输出被替换的节目媒体，输出替换的广告媒体以及 未被替换的节目媒体。
【技术特征摘要】
【专利技术属性】
技术研发人员：蒋飞虎，石腾，张杰，田永辉，
申请(专利权)人：华为技术有限公司，
类型：发明
国别省市：94[中国|深圳]
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